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Riff

A short, repeated melodic or rhythmic figure that identifies a song and usually carries its main hook.

A riff is the guitar equivalent of a vocal hook, and its defining quality is memorability rather than difficulty: often it uses few notes, sits low on the neck, and repeats with small variations. Riffs can be chordal, single-line, or built purely from muted strokes, and many of the most recognisable ones are defined as much by their rhythm as their pitches. In songwriting terms the riff is a structural element, returning at set points to anchor the arrangement.

Example: The opening guitar figure that the rest of the band enters behind, and that returns between verses, is the song's riff.

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